Best Internal Linking Structure and Strategy to Boost SEO

Internal link stays within your site. These links go from one page to another page, holding on to the same domain. They can be commonly found in the sidebars, menus, footers, and most importantly within the body of the article. While determining to rank the pages, the search engine considers a lot of things, among which internal links re considered to be very crucial. Some of the best internal linking structure and strategy that enhances SEO are given below.

Create tons of content:

If your target is to create tons of internal links, you need to have tons of internal pages. To establish a killer and robust internal linking strategy, you must be ready with a robust content marketing strategy. Creating lots of content will automatically provide you with lots of linkable content. An online SEO agency will always suggest you have more links to multiple places, to make your linking strategy better. You will not require to maintain complex layers of pages, mathematical formulas or silos of content, as internal linking does not require any trigonometric charts or organizational spreadsheets. There needs to exist plenty of positive links going to correct places. All you need is just a strategy to make a keyword-rich content than can naturally link pages. 

Use natural links:

To add information and value, a user-focused approach is required by internal linking. The link value that spreads throughout the website provides better value to the reader. The best among the superfluous benefits of internal linking is that it enhances user engagement on your website. A user is more likely to click on the link that is informative and matches truly to the content’s context. It can be an external link also, but if it is internal, the visitor is supposed to stay longer and get more involved in the website. You need to link your content to something so potentially relevant, that the user gets compelled to click on it. Both user and the search engine senses content links. Thus, internal linking is not only helping the readers, but also the SEO.

Use relevant links:

Although internal linking is less scientific and rigorous, you still need to have positive intentions. Do not link just for the sake of linking. But, link to the relevant content that is strongly connected to the source context. For example, you have a page on your website about dog food, and a page on nesting habits of parrots. There is no strong connection between parrot nests and dog food, and these pages will not offer mutual enhancement from internal linking. But, if you have a page on parrot food, then it will create a good internal linking with the parrot nest article. Therefore, in your internal linking process, link to relevant content as much as you can.

Use sufficient internal links:

Your internal content does not require a massive number of links. Target for 100 links in case of really big articles, and do not cross it until it is too necessary. Once you are done calculating the HREFs of a whole page, you will easily be able to implement 100 links. For the small ones that are not more than 2000 words, the target for 20-30 links. There is no definite number for providing links. But, your links must cover all the important factors and must be helpful for the user.


The above-mentioned commandments provide better internal linking. Just for internal linking, do not make it overwhelming, difficult or complicated. If you perform all the rules with patience, you will experience a stronger and better link profile. Constant internal linking ultimately aims for the betterment of SEO. You can audit your old contents to make sure that it consists of sufficient internal linking.

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